B2B Search Performance Optimization

Solution & Approach

• Comprehensive Website Audit & Content Scraping: Conducted full technical SEO audit identifying unnatural metadata across all pages. Built Python scraper to extract all page URLs, then systematically scraped content from each page maintaining structured format (headings, subheadings, body content). Created content inventory database mapping URL to content structure for bulk optimization analysis
• Google Search Central Standards Implementation: Followed official Google Search Central documentation for metadata best practices. Rewrote meta titles and descriptions for all pages to naturally reflect actual page content, incorporating primary keywords while maintaining readability. Ensured each page had unique, compelling metadata that accurately represented the content and search intent
• Individual Page Performance Tracking: Set up comprehensive tracking system monitoring each page's performance including publish dates, impressions, clicks, and CTR. Analyzed low-impression pages to identify content gaps and optimization opportunities. Improved content quality for underperforming pages while removing duplicate or low-value content that diluted site authority
• Content Structure Optimization: Implemented proper heading hierarchy (H1, H2, H3) across all pages for better content organization. Added schema markup and structured data to enhance search result appearances. Optimized images with descriptive alt text and proper file naming conventions. Created content clusters around key topics to build topical authority
• AI Overview & Featured Snippet Optimization: Identified target areas for Google's AI Overview features and optimized content accordingly. Structured content with clear, concise answers to common questions in the first paragraphs. Added FAQ sections and definition boxes for key terms. Formatted content with bullet points and numbered lists for better extraction by AI systems
• Looker Dashboard Development: Built comprehensive Looker dashboards tracking key website KPIs including organic traffic, impressions, CTR, and average position. Created page-level performance reports showing trends over time. Set up automated alerts for significant performance changes. Enabled data-driven decision making for content planning and optimization priorities